Advertise with HFlash
HFlash reaches readers across the United Kingdom who come to us for news, sport, entertainment, technology, business, lifestyle, travel and food coverage. Advertising is how we fund that journalism, and we are open about what we sell and, just as importantly, what we do not.
What we offer
We sell display advertising in standard formats across the site, including positions on the homepage, within category archives and inside article pages. We offer run of site campaigns as well as placements targeted at a single desk, so a sports brand can appear alongside sports coverage and a business service alongside business reporting. We also produce clearly labelled sponsored content, written to a professional standard, published outside our editorial sections and marked as paid at the top of the page and in the byline.
What we do not sell
We do not sell links inside editorial articles. We do not accept payment to publish an article as though it were independent journalism, and we do not accept payment to remove, soften or delay a story. Requests to insert a link into an existing article in exchange for money are declined without exception, whatever the fee offered. Our newsroom is not told who advertises with us, and advertisers are given no sight of editorial coverage before publication. These rules are set out in our editorial policy and they are not negotiable.
Standards we apply to advertising
All advertising on HFlash must comply with the UK Code of Non broadcast Advertising and be legal, decent, honest and truthful. We decline advertising for products and services we judge harmful or misleading, including unlicensed gambling operations, unregulated financial and cryptocurrency schemes, adult material, prescription medicines offered without a prescription, and any campaign that imitates editorial content in order to mislead readers. We reserve the right to refuse or withdraw any advertisement without explaining our commercial reasoning.
Sponsored content in practice
Sponsored articles carry a visible label, are excluded from our news sitemap, and any outbound commercial link within them is marked so that search engines do not treat it as an editorial endorsement. Sponsors may review their own sponsored article for factual accuracy about their product. They may not review, request or influence anything published in our editorial sections.
Affiliate arrangements
Some articles include links to retailers that pay us a small commission if a reader buys something. Products are chosen by writers on merit, a commission never determines whether something is recommended, and any article containing affiliate links says so plainly.
Getting a media pack
Email advertising@hflash.co.uk with your campaign objectives, the desks or audience you want to reach, your budget range and your preferred timing, and we will send current formats, availability and rates. We work with agencies and directly with brands, and we can accommodate short seasonal campaigns as well as longer partnerships. General enquiries can also come through our contact page.